The CRM Has Lore
Duplicate records, mystery properties, strange associations, and one field everyone fears but nobody remembers creating.
Web • HubSpot • CRM • Automation
HubSpot implementation, CRM architecture, workflow automation, reporting, and web development for businesses whose “temporary workaround” has somehow developed tenure.
Nobody wakes up excited to commission CRM cleanup, workflow automation, or website repair. Usually something finally gets annoying enough to receive a budget. Sometimes it has been “temporary” since 2022.
Duplicate records, mystery properties, strange associations, and one field everyone fears but nobody remembers creating.
Someone is copying data between tools because “it only takes five minutes.” It has taken five minutes 900 times.
Slow pages, brittle CMS sections, odd forms, and one mobile breakpoint apparently designed during a personal crisis.
Most of my work lives where HubSpot, CRM automation, reporting, data, and web development start touching each other without adult supervision.
I started with web development, touched HubSpot, and made the classic mistake of being useful around complicated systems.
Build and QA CRM, automation, web, reporting, SEO, and implementation systems across client work, usually near whatever has the most tabs open.
Delivered HubSpot onboarding, workflows, CMS execution, reporting, and client implementations across a high-volume environment supporting more than 50 onboardings.
Customized CRM setups, automated marketing processes, and optimized more than 100 landing pages and emails across HubSpot and WordPress work.
Build websites, landing pages, CRM workflows, and technical fixes for smaller projects where one person eventually has to know why everything is connected to everything else.
Approved client quotes live here. Apparently a portfolio cannot cite its own vibes as an independent source.
Client transmission / decoded
Identity redacted by policy
“Rahib wasn’t the one making noise — he was the one quietly fixing everything while we were still explaining the problem. Calm, thoughtful, and honestly just really good at what he does. Never felt rushed, never felt lost.”
Frequency 01 / 02 · drag or use arrow keys
Find the problem. Fix the problem. Check whether the fix invented a new problem. Repeat responsibly.
Trace the current CRM, automation, website, dependencies, edge cases, and the exact point where everyone stopped asking questions.
Implement the cleanest practical fix without turning one problem into a 47-step cinematic universe.
Test the normal path, the weird path, and the path nobody mentioned until five minutes before launch.
Your Turn, Unfortunately
Send the HubSpot portal, CRM workflow, website, report, or suspicious spreadsheet that has started consuming meetings.
Screenshots welcome. Long context welcome. “It just does this sometimes” is also a completely usable starting point.
Send It OverA few HubSpot, CRM automation, web development, and tooling projects that eventually stopped being problems and became portfolio content.
Rebuilt CRM structure, lifecycle logic, automation, and reporting so the portal became easier to operate and trust.
View projectBuilt a repeatable crawler that checks page health, visible output, and technical issues across large website inventories.
View project